The idea behind the #DinarForDistance (D4D) campaign came about when the Founder was placed in hotel quarantine in Australia. The room shut, unopened for two weeks measured approximately 5 by 6 metres, with a window invariably closed as well. Armed with nothing but a fitness watch and the local music channel, the Founder, Prof. Julie Sprakel set about walking back and forth in the room once a day for 35 minutes. What happened over the two-week period was an astonishing accomplishment. She had covered a distance of over 42kms!! “This was the first time I was ever placed in this situation, and it was difficult on many levels. I felt I had to have a plan each day, set time aside, and talk myself through the process- for my mental health. Each session was surprisingly energising, both mentally and physically. An action-packed thirty to thirty-five minutes saw a total of 3kms each day. If this could be achievable in a hotel room, it could be achievable anywhere!” and hence the Think Pink campaign was born. This experience was enough to convince absolutely anybody that working-out does not have to be pricey nor extraordinary.

Like a quarantine, this challenge is your own. It could be any form of creative ideas to cover distance, movement is the key: swimming, cycling, running, jogging, rowing, walking, etc. It is your choice and your competition against yourself. This activation fits within Well Being, Community Engagement and CSR’s, but it is also a way of being mindful of our current situation: social distancing and adhering to the National Taskforce recommendations.

Your participation will give you the opportunity to get sponsorship from friends, family, colleagues, or your place of work. It’s all about YOU! The first ever campaign where you set your own rules, overcome your own hardships, and realise a goal you pledged to accomplish.Testing yourself, getting yourself up and prepared to do your part for a healthier lifestyle. Whether it be everyday or every second, the challenge is your distance- “How far will you go for Think Pink?”. Supported by others and a strong will to go the farthest, the Dinar for Distance (D4D) challenge is a unique way to underpin the awareness of breast cancer in Bahrain. The donations always support Think Pink, but an overriding aim is physical movement and well-being above all. Being healthiest versions of ourselves supports the reductions of non-communicable diseases (NCD’s) such as breast cancer and avoids unnecessary risks.